GEO Audit
A comprehensive assessment of a brand's current AI search visibility across content, schema, entity graph, citation share, and crawler access — used to baseline and plan a GEO program.
What is a GEO Audit?
A GEO audit is a structured evaluation of a brand's current AI search visibility and the technical, content, and authority signals AI platforms use to evaluate the brand. The output is a baseline citation share number, a gap analysis across every GEO ranking factor, and a prioritized roadmap of fixes ranked by impact and effort.
What a Thorough GEO Audit Covers
Baseline citation share across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews on 50+ category prompts. AI crawler access verification (robots.txt, CDN, firewall logs). Schema audit (Organization, Product, Service, FAQ, Article, HowTo). Entity graph analysis (sameAs links, Wikipedia, Wikidata, Crunchbase, third-party directories). Content audit (answer-first formatting, citation-readiness, topical depth). Third-party citation audit (listicles, comparisons, reviews). Competitor benchmarking on every dimension.
How a GEO Audit Differs from an SEO Audit
An SEO audit checks keywords, backlinks, technical site health, and SERP rankings. A GEO audit checks AI citation share, schema depth, entity graph completeness, AI crawler access, and content extraction-readiness. Some inputs overlap (technical hygiene matters for both), but the diagnostic frame is fundamentally different.
When to Run a GEO Audit
Before kicking off any GEO program. Annually as a re-baseline. After major content or platform releases. Before evaluating a GEO agency proposal — a credible agency will run an audit before quoting.
Related Resources
Frequently Asked Questions
How much does a GEO audit cost?
Standalone GEO audits from specialist agencies typically run $5,000–$15,000 depending on category complexity and prompt-set size. Most agencies credit the audit fee against a subsequent retainer.
How long does a GEO audit take?
Two to four weeks. Faster audits often skip the baseline citation share measurement, which is the most valuable artifact.
Can I do a GEO audit myself?
Yes, partially. You can baseline citation share manually with ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. Schema and entity graph audits require more technical depth and benefit from specialist tooling.
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